7.11 Smart Creative

What is Smart Creative?

Smart Creative is TikTok's next-generation automated creative solution that enables advertisers to quickly combine creative assets while driving performance with anti-creative fatigue strategies. Smart Creative ensures that the potential of ad combinations are maximised through ad group fatigue detection and auto-refreshed strategies.

Why use Smart Creative?

• Maximize the value of your time: Combines videos/images, text and call-to-action to create multiple variations of ads.
• Maximize performance of campaigns: Creative fatigue detection and auto-refreshes ad group to prolong ad group lifespan.
• Maximize the value of every creative produced: Explore new and historical creatives in ad groups.

Key Features

• Creative Combination: Automatically combining your assets and texts.
• Creative Selection: Continuously auto-selecting the top performed creatives and prioritizing them in delivery.
• Budget Allocation: Budget allocation in delivery to prolong the lifespan of ads and achieve efficient cost per results.