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7.13 Thing to note

If you don't have any experience in running TikTok ads, here are some recommendations for you.

1. TikTok ad video

  • Create videos with organic content, not like advertising video.
  • Add at least 3–5 unique creatives per ad group.
  • Video resolution should be > 720p+ for higher performance.
  • Video should have audio of any kind to capture more attention.
  • Video should be longer than 10s and ideally, 21–34s.
  • Video should be vertical, 9:16 ratio and full screen.

The best interactive video forms:

  • Video of reviewing products.
  • Video of reaction when unboxing products.
  • Video of users' experience with real emotion.
  • Video follows current trends.

2. Setup campaign

  • Do not choose too deep conversions like "complete payment" — choose shallower conversions like "add to cart" or "place an order" for Pixel to collect data first.
  • Do not target multiple countries in the same ad group.
  • Make sure your ad group budget at least covers 50 × target CPA.

3. Setup Pixel

Ensure that your website/landing page has the pixel installed:

  • ShopBase Setup Pixel
  • WooCommerce Setup Pixel
  • TikTok Setup Pixel on other websites

4. Tracking and optimizing campaigns

Don't spend / slow spend:

Check if the pixel is working properly:

  • Method 1: Install TikTok Pixel Helper Extension.
  • Method 2: Test Your Pixel's Events directly from TikTok Ads Manager.

Check the impressions that are high or low to change targeting, and increase the budget daily. If the impression is high, you can increase the budget and extend the target range to promote spending.

Low conversion rate:

If impressions are high, clicks are high but the conversion is low, optimize the video content. After checking all indicators about the campaign setup and video views, if conversion is still low, the reason may be from the product (high price, poor competition, not interested in the targeted country).

Low CTR:

Optimize or change video content. After that, keep tracking metrics and solve the same low conversion rate situations.

5. Common errors cause ads to be rejected

Currency error: The currency mentioned in the video and Landing Page is inconsistent with the targeting country.

Install Currency Convert for the website and limit reminders of product prices. Limit targeting multiple countries with different currencies in the same ad group.

Language error: The language of the ad creative and landing page must be in a language acceptable for the target market.

Use subtitles for videos, and automatic translation for Landing Page.

Landing page error: Lack of Information (Contact Details, Company Name, Company Address, Terms and conditions, Shipping Information...)

Learn more: TikTok Advertising Policies — Ad Creatives and Landing Page.