7.4 TikTok Tools for Your Ads
7.4.1 TikTok Business Help Center
The TikTok Business Help Center is a comprehensive resource for all things related to advertising on TikTok. It provides a beginner's guide, policies, and various tutorials to assist users. Key sections include basics, ad creation, account management, measurement, billing, and resources.
Access: https://ads.tiktok.com/help/
Click on each section, and you will find the necessary detailed information:
- Basics: Beginner's Guide, Advertising Policies
- Ads: Step-by-step guides on creating and optimizing TikTok ads.
- Management: Managing your TikTok ad account, ads and user roles.
- Measurement: Tools and methods for tracking ad performance and analytics.
- Billing: Information on billing methods, invoices, and payment issues.
- Resources: Additional help, including FAQs, advertising policies, and event handbooks.
7.4.2 Creative Center
What is TikTok Creative Center?
The TikTok Creative Center is a free resource library for anyone looking to get their feet wet in digital advertising. Members can range from digital marketers, and small businesses to social media influencers and upcoming content creators.
Using this platform, users can discover the latest trends for hashtags, songs, and creators. You can also download video soundtracks, browse creative templates and utilize their ads dashboard to view competitor ads. It's a highly resourceful tool to strategically build a TikTok brand.
How to Use TikTok Creative Center's Features
Inspiration
It is a library of top-performing ads which showcases TikTok's best content. These can then be studied and applied for your own strategies, ensuring you're never creating an ad entirely from scratch.
- Top Ads Dashboard: Filter through the best TikTok ads relevant in your industry by country, industry, campaign objective, likes, duration and date published. Alternatively, type in your competitor's brand to see all running ads, along with other metrics such as views, likes and comments.
- Top Ads Spotlight: Find inspiration from standout Top Ads, handpicked by TikTok creative experts each month.
- Keyword insights: Find script keywords that encourage users to click i.e. play now, free shipping, download now etc.
- Creative insights: Find specifically how top-performing ads increase engagement i.e. a puzzle, earn rewards call to action, or interesting fact hook.
- Top products: Discover winning products in your region and category.
Trend Discovery
The Trend Discovery section analyzes all relevant trends and figures on every aspect of the platform — hashtags, songs, creators, TikTok Videos, Trend Perspectives and more. By keeping up to date on current trends, your ad campaigns will always be in sync with what the audience wants.
Creative Tools
- Video editor: Upload source clips and adjust speed, add text, effects and transition clips.
- Video Templates: Select a TikTok template and add relevant photos, text, CTAs and music.
- Interactive Add-on: Invite users to engage with the ad through novel interactions.
- Script Generator: Enter necessary information and the AI will generate a suitable script.
- Commercial Music Library: Explore commercial music by various criteria.
How to Find Video Trends Using the TikTok Creative Center
- Go to Top Ads Dashboard — hover over Inspiration and select Top Ads Dashboard.
- Filter trending results by location, industry, objective and so on. Alternatively, type a competitor for reference.
- Analyze industry video ads — click see analytics of the top performing ads and see which video frame has the most clicks.
- Save ads to collections for future reference.
7.4.3 TikTok Ad Policy
7.4.3 TikTok Ad Policy
TikTok Advertising Policies are largely categorized into two sections:
TikTok Advertising Policies — Industry Entry
This section provides information about the types of products and services that can be advertised through TikTok Ads. Please review if the products or services that you intend to promote are acceptable in the desired target region.
TikTok Advertising Policies — Ad Creatives
TikTok Advertising Policies — Ad Creatives sets out the types of advertising content that is prohibited or restricted on our platform. These policies serve as a guideline to review the eligibility of an advertisement placed with us by advertisers.
Ad review process
As part of the TikTok ads review process, we take the following into consideration:
- Eligibility of the promoted product or services
- Ad creative which includes: caption or text, images or visual content, audio content, and any other content published to target audience
- Targeted region and age group
- Consistency between an ad creative and the landing page
- Functionality and eligibility of landing page
While some TikTok ads might take longer than usual for the review process to complete, most are reviewed within 24 hours. Once your ad has been approved and published, you will receive a notification. If the ad is rejected and there are changes that can be made to help publish your ad, you will be notified through Ad Group on the TikTok Ads Manager platform.
Ad Review Checklist
- Ad Review Checklist: Landing Page
- Ad Review Checklist: Ad Messaging
- Ad Review Checklist: Ad Language
- Ad Review Checklist: Use HTTPS Website Link