7.8 Setting up Best Practice

7.8.1 Create an Ad group

Please refer to Create an Ad group for more details.

7.8.2 Best Practice

How many ad groups?

It is recommended to have 3–5 diversified ad groups within 1 campaign. Diversified ad groups consist of multiple ad groups with different targeting, bidding strategies, optimization goals, and creatives.

NOTE: Duplicate ad groups without any adjustment will not help the ads explore and reach a new audience.

Targeting

• Ensure available audience is Broad, Fairly broad or at least Balanced to avoid budget under consumption.
• Create Custom Audience to retarget your audiences & leverage lookalike audience to expand your audiences.

Bidding Strategies

• If you are a new advertiser, start with Maximum Delivery to find out the cost per result for your budget level, creative and targeting options.
• If you are using Bid/Cost Cap, bid more aggressively during learning phase to participate in more auction opportunities.

Set an ad group Budget

Use Daily Budget instead of Lifetime Budget to keep better control over your CPA and budget consumption.

• Complete payment: 10 × target CPA
• Other events: 20 × target CPA
• Minimum weekly budget: 50 × target CPA