7.6 Setup an Ad group
Learn about setting up and best practices for TikTok Ad group.
Targeting
When setting up a TikTok ad group, targeting is a crucial step. There are 4 TikTok Ad targeting options:
- Demographics (location, languages, age, gender, household income)
- Audience (include and exclude)
- Interests and behaviors
- Device (operating system, OS versions, device model, connection type, carriers, device price)
Audiences
The audience are the users on TikTok who may see your ad. There are 2 approaches:
- Narrow Targeting: The system will find the best customers according to your specific targeting settings, then show your ads to them.
- Broad Targeting: Leave the targeting options blank and the intelligent algorithm will help you find potential customers.
Related Information: