7.9 Setup an Ad

Learn about setting up and best practices for TikTok Ad.

Creative Best Practices

To build creative engagement, ensure the following best practices:

Guideline	Recommendation
3–5 creatives	Add at least 3–5 unique creatives per ad group. Upload 3–5 new creatives when creative fatigue is experienced.
>720p+	Video resolution should be > 720p+ for higher performance
Sound on	Video should have audio of any kind to capture more attention
21–34s	Video should be longer than 10s and ideally, 21–34s
Mobile-first format	Video should be vertical, 9:16 ratio and full screen
Landing page	Landing page load time should be < 3–8s to minimize bounce rate